bh55 Privacy Policy

1 Who We Are

This Privacy Policy is issued by bh55 ("bh55", "we", "us", "our"), the operator of the online casino and sports betting platform available at bh55.bet (the "Platform"). bh55 is the data controller responsible for the personal information collected and processed through the Platform.

This policy applies to all registered players, visitors, and users of the bh55 Platform, including Pakistani players accessing the service via desktop browser or mobile device. By registering an account or continuing to use the bh55 Platform, you acknowledge that you have read and understood this Privacy Policy.

If you have questions about how bh55 handles your personal data, you can contact us at any time via live chat on the Platform or by emailing our support team at [email protected].

2 Data We Collect

bh55 collects only the personal data that is necessary to operate your account securely, process your transactions, and comply with applicable anti-money laundering (AML) and age verification obligations. The categories of personal data we collect include:

bh55 does not collect sensitive personal data categories such as racial or ethnic origin, political opinions, religious beliefs, or biometric data beyond what is contained in standard CNIC identity verification documents required under applicable AML compliance standards.

3 How We Collect Your Data

bh55 collects your personal data through the following channels:

• Account Registration: When you create a bh55 account, you provide your name, date of birth, mobile number, and email address directly through the registration form.
• Identity Verification: When you submit KYC documentation — such as a copy of your CNIC or proof of address — to comply with age verification and AML requirements.
• Deposits and Withdrawals: When you initiate a financial transaction via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, or cash deposit, relevant transaction reference data is captured by our payment processing systems.
• Platform Usage: Automatically, as you navigate and interact with the bh55 Platform — including pages visited, games launched, bets placed, and session activity — through server logs and analytics tools.
• Cookies and Similar Technologies: Via cookies and tracking pixels placed on your browser during your visit. See Section 7 for full details on our cookie practices.
• Customer Support: When you contact bh55 via live chat or email, the content of those communications is collected and stored for support and quality assurance purposes.
• Promotions and Surveys: If you participate in a bh55 promotion, competition, or voluntary feedback survey, any data you submit as part of that participation is collected and retained for the duration stated in the promotion terms.

4 Why We Use Your Data

bh55 uses the personal data we collect for clearly defined purposes only. We do not process your data for any purpose that is incompatible with the original reason it was collected. Our primary purposes for data processing are:

• Account Management: To create, maintain, and secure your bh55 account, including authentication, password recovery, and session management.
• Age and Identity Verification: To verify that you meet the minimum age requirement of 21 years and to confirm your identity in line with our KYC obligations. bh55 does not permit underage access under any circumstances.
• Payment Processing: To process deposits and withdrawals in PKR through your chosen payment method, and to maintain an accurate transaction history on your account.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, multi-accounting, and other prohibited conduct that could harm players or the integrity of the Platform.
• Responsible Gaming Monitoring: To monitor your gaming activity for indicators of problem gambling behaviour and, where appropriate, to trigger responsible gaming interventions such as deposit limit prompts or self-exclusion suggestions.
• Legal and Regulatory Compliance: To meet our obligations under applicable anti-money laundering standards, licensing requirements, and data protection frameworks.
• Customer Support: To respond to your support requests, resolve disputes, and maintain records of communications for quality assurance.
• Platform Improvement: To analyse aggregated, anonymised usage data to improve game performance, fix technical issues, and enhance the overall bh55 player experience.
• Marketing Communications: Where you have provided explicit consent, to send you promotional emails or SMS notifications about bh55 bonuses, new games, and sports betting offers. You may withdraw this consent at any time via your account settings.

5 Legal Basis for Processing

bh55 processes your personal data on one or more of the following legal grounds, depending on the specific processing activity:

• Contract Performance: Processing is necessary to fulfil our obligations to you under the bh55 Terms and Conditions — including account operation, payment processing, and game service delivery.
• Legal Obligation: Processing is required to comply with applicable anti-money laundering regulations, age verification mandates, and licensing authority directives under which bh55 operates.
• Legitimate Interests: Processing is necessary for bh55's legitimate interests in platform security, fraud prevention, and responsible gaming compliance — provided those interests are not overridden by your privacy rights.
• Consent: For optional processing activities — such as marketing communications and non-essential cookies — bh55 relies on your freely given, specific, and informed consent. You may withdraw consent at any time without penalty.

6 Data Sharing and Disclosure

bh55 does not sell, rent, or trade your personal data to third parties for commercial gain. We may, however, share your data with trusted third parties in the following circumstances:

• Payment Processors: We share necessary transaction data with our approved payment partners — including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast — to facilitate deposits and withdrawals in PKR. These partners are contractually bound to handle your data securely and only for the purpose of processing your transactions.
• Identity Verification Providers: We may share identity documents and personal details with third-party KYC and AML verification service providers to fulfil our age verification and compliance obligations.
• Game Software Providers: Licensed third-party game developers and live dealer studios that supply games to the bh55 Platform may receive anonymised session data necessary to deliver and log game rounds. They do not receive your full personal profile.
• Regulatory and Law Enforcement Authorities: bh55 may disclose personal data to gaming regulators, financial intelligence units, law enforcement agencies, or courts where required by applicable law, a valid legal order, or our licensing obligations — without prior notice to the account holder where legally required.
• Professional Advisers: Lawyers, auditors, and compliance consultants engaged by bh55 may access personal data on a strictly need-to-know basis under binding confidentiality obligations.

7 Cookies and Tracking Technologies

bh55 uses cookies and similar tracking technologies to operate the Platform effectively, ensure security, and improve the player experience. A cookie is a small text file placed on your device when you visit a website. The types of cookies bh55 uses are as follows:

• Essential Cookies: Required for the Platform to function. They manage your login session, maintain your account authentication state, and support security features such as CSRF protection. These cannot be disabled without breaking core Platform functionality.
• Functional Cookies: Remember your preferences — such as language settings and last-used payment method — to provide a more convenient experience on return visits.
• Analytics Cookies: Collect anonymised, aggregated data about how players use the bh55 Platform — including which pages are visited most frequently and where users encounter errors. This data is used solely to improve the Platform and is never tied back to individual identities.
• Responsible Gaming Cookies: Track session duration and betting patterns locally on your device to support responsible gaming features such as time reminders and reality checks.

You can manage cookie preferences through your browser settings. Note that disabling essential cookies will impair your ability to log in and use the bh55 Platform normally. bh55 does not use third-party advertising cookies or cross-site tracking pixels.

8 Data Retention

bh55 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, and licensing obligations. Our general retention guidelines are:

• Active Account Data: Retained for the full duration of your account's active status, plus a minimum of five (5) years following account closure — in line with standard AML record-keeping requirements.
• Transaction Records: Financial transaction logs in PKR are retained for a minimum of five (5) years from the date of the transaction, as required under applicable AML frameworks.
• KYC Documents: Identity verification documents (e.g. CNIC copies) are retained for the period required by applicable anti-money laundering and licensing standards, typically five (5) years from account closure.
• Support Communications: Live chat transcripts and email records are retained for three (3) years from the date of the interaction.
• Marketing Consent Records: Records of your marketing consent or opt-out status are retained for the duration of your account relationship plus two (2) years.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to any individual player. Where data cannot be immediately deleted due to legal hold requirements, it will be segregated and access-restricted until deletion is permissible.

9 Data Security

bh55 implements robust technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security measures include:

• SSL/TLS encryption for all data in transit between your device and bh55 servers.
• Encryption of sensitive data fields — including passwords and payment references — at rest using industry-standard algorithms.
• Payment tokenisation to ensure that full wallet credentials are never stored on bh55's own infrastructure.
• Role-based access controls limiting internal staff access to personal data on a strict need-to-know basis.
• Regular security audits and vulnerability assessments of the bh55 Platform infrastructure.
• Two-factor authentication (2FA) options available to all registered players to protect account access.

While bh55 takes every reasonable precaution to protect your data, no online platform can guarantee absolute security against all possible threats. In the event of a data breach that is likely to result in a high risk to your rights, bh55 will notify affected players without undue delay in accordance with applicable notification obligations.

You also play a role in keeping your account secure. Do not share your bh55 login credentials with anyone. If you suspect unauthorised access to your account, contact our support team immediately via live chat.

10 Your Rights Over Your Data

As a bh55 player, you hold the following rights with respect to your personal data. To exercise any of these rights, contact our support team via live chat or email at [email protected]:

• Right of Access: You may request a copy of the personal data bh55 holds about you, along with information about how it is being used.
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data held on your account.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes it was collected — subject to any overriding legal retention obligations.
• Right to Restrict Processing: You may request that bh55 temporarily suspends processing of your data while an accuracy challenge or objection is under review.
• Right to Object: You may object to processing based on legitimate interests, and you may opt out of direct marketing communications at any time.
• Right to Data Portability: You may request a machine-readable copy of the personal data you provided to bh55, where technically feasible.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time via your account settings or by contacting support. Withdrawal does not affect prior lawful processing.

bh55 will acknowledge data rights requests within a reasonable timeframe and will complete requests within the period required under applicable standards. In some cases, requests may be declined where fulfilment would conflict with legal obligations — for example, we cannot delete transaction records during a mandatory AML retention period.

11 Children and Underage Players

The bh55 Platform is strictly for adults aged 21 years and older. bh55 does not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory step in the registration process, and accounts suspected of belonging to underage individuals are subject to immediate suspension pending investigation.

If you believe that a minor has registered on bh55 or that personal data of a minor is being held by us, please notify our support team immediately. Upon confirmed verification of an underage registration, we will close the account, delete associated personal data to the extent permissible under applicable law, and take appropriate action in accordance with our responsible gaming obligations.

12 Third-Party Links

The bh55 Platform may, from time to time, contain links to other resources or partner pages for informational purposes. bh55 does not control the content or privacy practices of any third-party sites. Once you navigate away from the bh55 Platform via such a link, this Privacy Policy no longer applies.

bh55 accepts no responsibility for the privacy practices, data collection methods, or content of any external websites. We encourage you to read the privacy policy of any site you visit independently of bh55.

13 Updates to This Privacy Policy

bh55 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, platform features, or applicable legal requirements. When material changes are made, we will notify registered players via the email address on file or via a prominent in-Platform notification prior to the changes taking effect.

The updated Privacy Policy will always be published at this URL with a revised "Last Updated" date displayed at the top of the page. We encourage you to review this policy periodically. Your continued use of the bh55 Platform following any published update constitutes your acknowledgement of the revised terms.

14 Contact Us About Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or the way bh55 handles your personal data, please get in touch through the following channel:

• Live Chat: Available 24/7 directly on the bh55 Platform — the fastest route to our support team.
• Email: [email protected] — plain text, not a clickable link.

For requests relating to data access, rectification, or deletion, please include your registered mobile number and the nature of your request in the initial message so our team can locate your account and respond promptly. bh55 targets a response time of two (2) business days for all privacy-related enquiries.